Monday, January 12, 2009

David Plouffe on the New Hampshire Primary

Obama campaign manager David Plouffe did an extensive interview with Portfolio magazine. Here's what he said about the New Hampshire primary:
L.G.: Did the loss in New Hampshire to Hillary have the effect of energizing the campaign?

D.P.: Well it did. It was a blow obviously. I think it was a real test of our campaign and our candidate. I think at the end of the day, voters want to see their next president struggle a little bit through this process, and if we would've won New Hampshire, we would've been like a comet streaking across the sky. I think they wanted to see Obama have to fight for it, struggle for it, and I think in many ways, we were better off for having lost New Hampshire. It's harder to see it in that moment—but it gave him a little more texture, and voters could say, okay, how do you respond to adversity, a tough situation? I think at that moment, the night of January 8, most political observers in the press thought Hillary Clinton was going to be the nominee, and that we were kind of a one-trick pony. We won Iowa, that was a nice political sideshow, and now order had been restored. But, yeah, I'm really proud how we fought back from that and were able to win the nomination.

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